New highlighted local results

We are trying to get a lot of reviews from our users. To achieve this, the best solution that we thought would be to give users what they want before they even ask for it. Yes! if I go to some website and I have to search for local schools and colleges then its no fun. Thus we implemented this cool feature that finds out users demographics as soon as they come in and show local listings. This should make our users to be more enthusiastic about what rating their schools and professors.